Contractor Scale

Contractor Scale reviews

Named clients, real pipeline outcomes, and screenshots exactly as supplied. If you searched for proof before committing — this is the page.

Results with the numbers behind them

One headline proof angle per story — spend, leads, margin, or packages sold. Screenshots and Ads Manager exports on file; figures are as supplied, not independently audited. All case studies →

Screenshots and pipeline proof

Social posts, CRM boards, and ad reporting. Captions summarise what each image shows; figures are exactly as they appeared in the source (not third-party audited).

  • Facebook comment from Ben Emery thanking Cameron Upton: five enquiries for potential work after one week, after past bad experiences with marketing
    Ben Emery — “After just 1 week we’ve had 5 enquires for potential work” after being skeptical following prior marketing disappointments.
  • Facebook post from Anthony Awkar with selfie on a plane: new job from Cam’s lead generation, new job started, architect preferred tender
    Anthony Awkar — Honeymoon trip while jobs run smoothly; new work from lead generation plus architect-led quote (“preferred tender”).
  • Facebook post by Alan Macaulay with highlighted text: five leads from Cameron’s quick-grab video, one lead paying for quote and kitchen renovation design, plus kitchen showroom video thumbnail
    Alan Macaulay — Five leads from the “quick grab” video; one lead paying for quote and kitchen design. UK kitchen showroom context.
  • Social post from Cameron Diack with photo of Diack house-and-land billboard: first two house and land packages sold, build beside the sections
    Cameron Diack — First two house-and-land packages sold; on-site signage visible next to the development (strong local display).
  • Facebook comment from Mark: eight qualifying leads to visit after new campaign, new build contract signed first day of lockdown, two more new builds to price
    Mark Taylor — Eight qualifying leads queued from a new campaign; new build signed day one of lockdown; two further new builds to price same week.
  • Facebook comment from Mat Moore praising online learning, cash flow forecasting with BDO and BuildaPrice, and strong Facebook geofencing leads, thanks Cameron Upton
    Mat Moore — Shout-out on cash flow forecasting (BDO / BuildaPrice) and “really good leads” from geofenced Facebook ads.
  • Facebook post from Scott Todd: two leads overnight from homeshow Houdini ad after no prior Facebook success, thanks Cameron Upton
    Scott Todd — “Homeshow Houdini” ad: two leads the first morning after years without Facebook traction.
  • Facebook post by Michaela Papst: four phone interviews for leading hands or foreman after one week of targeted ads versus zero leads when recruiting alone
    Michaela Papst — Recruitment: four phone interviews in one week of targeted ads vs zero when she ran it alone.
  • CRM dashboard for Resolute Construction Peka Peka Wellington showing opportunities count, pipeline value about 15.6 million dollars, conversion rate, funnel and stage distribution charts
    Pipeline snapshot — opportunities, funnel stages, and pipeline value as shown in the CRM dashboard.
  • Sales pipeline dashboard with opportunity value chart about 120 million dollars open, 111 open opportunities, funnel from new leads to contract signing, and stage distribution donut chart
    High-volume pipeline view — open opportunity value, 111 open deals, and full-funnel stage breakdown.
  • Google Ads performance report Mar–Jun 2024: 122 conversions, 8.38 percent conversion rate; campaign table showing JJ-s-New with about 650k revenue and very high ROI percentage highlighted
    Google Ads (Mar–Jun 2024) — Portfolio summary + “JJ-s-New” row: ~$650k attributed revenue on ~$3.3k spend as recorded in the reporting UI.
  • Ads dashboard in NZ dollars: RR-s-Renovation campaign with about 1747 spend, 200000 revenue and five-figure ROI percentage highlighted in red
    Renovation campaign (NZD) — ~$1,747 spend → $200k attributed revenue in-platform; strong ROI callout as shown.
  • Kanban CRM board with columns Design, Prelim Agreement, Site Visit, Quote presented, Contract Signed showing opportunity cards and dollar values
    Deal board — opportunities staged from design through contract signed; totals per column as visible in the CRM.

Client video interviews

Short interviews and walkthroughs — how leads and pipeline show up on real projects.

Cameron Diack — marketing process and results

First 60 days — leads, appointments, first deal

Honest feedback before signing on

What clients say

  • “Website launched & got a new lead that same day. The same lead is also paying for my first preliminary budget.”

    — Florin Barbu, Builder

  • “Had 5 leads from the new campaign — and the best bit — one of those leads is PAYING me to do a quote & kitchen renovation design.”

    — Alan Macaulay

  • “Managed to get in 2 x $600k renovation/extension jobs, next door to each other and being built at the same time.”

    — John Dickson

  • “Been a good week. New marketing campaign last week and am fully loaded with 8 qualifying leads to visit.”

    — Mark Taylor, Renovation builder

  • “The roadmap and the guidance were what pulled me in — I was newer to marketing the business and wanted something clearer than what I'd seen elsewhere.”

    — Joel Mace, Mace Custom Homes

  • “We needed a proper web presence — we'd tried another company without much luck. This process was straightforward, and we got a quick, professional site.”

    — Sam Newman, Marlborough Building Services

  • “It's the full package — website, Google, and a CRM so leads are managed properly. That side of it is going to be huge for how we run things.”

    — Tom Connor, Connor James

  • “8 leads through this week thanks to Cam, awesome setup…”

    — Cameron Diack

  • “Homeshow Houdini ad last night and have had 2 leads come through this morning… We've had no success with Facebook previously…”

    — Scott Todd

  • “For those of you out there not doing marketing, start now or regret it later.”

    — Martin Oelofse

Reported outcomes

  • $3,800 ad spend → $2.5M in house & land packages sold

    Campaign result — Cameron Diack

  • 69 leads at ~$38 each

    Toronto custom builder — reported pipeline value in the tens of millions (campaign tracking).

Markets we've worked in

Clients across New Zealand, Australia, and North America — approximate locations only.

Client markets across New Zealand

New Zealand

Client markets across Australia

Australia

Client markets across North America

North America

Approximate markets shown — exact territories not disclosed

Seen enough? Next step is a territory check.

45 minutes. We map your market, identify the biggest leak in your current pipeline, and give you a straight answer on fit and timing — before either of us commits to anything.

Book a Growth AuditBook a discovery call