Summary
Packaging the prelim offer and tightening marketing-to-sales handoffs stopped the team burning time on free-advice enquiries. Five paid consults sold in a fortnight, with the same paid push supporting a major contract. The prelim sprint was one chapter — the broader arc is a custom builder who moved from ~$2.1M to ~$5.75M USD year on year, with ~$10M in their sights for 2026.
- 01
Before
Inbound looked healthy but the prelim offer was under-sold — volume did not turn into cash on the calendar, and ad spend had no clear line to contract.
- 02
What we changed
Packaged the prelim as the obvious next step, aligned scripts and handoffs between marketing and sales, and put speed on response so hot enquiries met a human before they cooled.
To work through the scope and handover behind a paid planning offer, read the sales and feasibility walkthrough. It explains the process and its limits. The results here belong to this client and period; a paid preliminary stage is not required for every type of residential work.
- 03
After
Five paid prelims in two weeks and a ~$650k contract in the same window — with the ad spend to show what drove it. Year on year, J & J reported revenue from about $2.1M to about $5.75M USD in 2025, with about $10M in their sights for 2026 — the prelim and contract pieces sit inside that wider trajectory.
In their words
“Most of our business comes from you guys. A very small percentage comes from our road signs and our truck. Most of it comes from whatever advertising y'all are doing for us.”
Proof on file
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Client video on the way.
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