~$150k margin on a ~$650k contract from ~$3,800 ad spend — and five paid prelims in two weeks
J & J Custom Homes · Georgia · Two-week sprint — paid prelims and contract pipeline
Summary
Packaging the prelim offer and tightening marketing-to-sales handoffs stopped the team burning time on free-advice enquiries. Five paid consults sold in a fortnight, with the same paid push supporting a major contract. The prelim sprint was one chapter — the broader arc is a custom builder who moved from ~$2.1M to ~$5.75M USD year on year, with ~$10M in their sights for 2026.
Numbers on the record
Figures from client confirmation, ad platform exports, or analytics — not independently audited.
- Ad spend: ~$3,800
- Contract value: ~$650k
- Margin: ~23% (~$150k)
- Paid prelims sold: 5 in 14 days
- Revenue 2024 to 2025: ~$2.1M to ~$5.75M
- 2026 trajectory: ~$5.75M to ~$10M (in progress)
Before
Inbound looked healthy but the prelim offer was under-sold — volume did not turn into cash on the calendar, and ad spend had no clear line to contract.
What we changed
Packaged the prelim as the obvious next step, aligned scripts and handoffs between marketing and sales, and put speed on response so hot enquiries met a human before they cooled.
After
Five paid prelims in two weeks and a ~$650k contract in the same window — with the ad spend to show what drove it. Year on year, J & J reported revenue from about $2.1M to about $5.75M USD in 2025, with about $10M in their sights for 2026 — the prelim and contract pieces sit inside that wider trajectory.
In their words
Most of our business comes from you guys. A very small percentage comes from our road signs and our truck. Most of it comes from whatever advertising y'all are doing for us.
— J & J Custom Homes, Jason Sikes
Client video on the way.
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