The Contractor Scale podcast
Better jobs. A stronger business. Less running through you.
The business side of building, from winning better jobs to putting systems in place as you grow. Hosted by Cameron Upton, founder of Contractor Scale.
Browse all 6 episodes ↓New to the show?
Good marketing connects the first enquiry to the next signed job. Start with the overview, then choose an episode for the part of your business you want to improve.
Recommended first listen · 32:03
Lead generation, nurturing, conversion, automation and measuring what works, in one overview.
Listen to the episode →Listen here, or take the show with you on Apple Podcasts and Spotify.
· 5:41
An enquiry went quiet, then re-engaged months later. Cameron walks through the follow-up history behind a renovation opportunity listed at $132,000 and explains how to keep track of the next conversation.
Episode details & transcript →· 9:57
Cameron examines a home-building enquiry that named ChatGPT as its source, then looks at how a builder’s website, project examples and wider online presence can help buyers research their options.
Episode details & transcript →· 32:03
An overview of how lead generation, nurturing, conversion and automation fit together, with chapters on measuring results and avoiding common marketing mistakes.
Episode details →· 6:01
A practical look at reconnecting with past clients for reviews, referrals and repeat projects, using the 3R follow-up method.
Episode details →· 81:51
The full Buildxact masterclass recording on filling your 2025 project pipeline. An archive session for builders who prefer a longer workshop format.
Episode details →· 15:33
Work backwards from your sales goal, average project value and conversion rate to understand the enquiries and marketing budget your building business may need.
Episode details & transcript →Cameron Upton is the founder of Contractor Scale, an engineer turned strategist who helps building companies grow and put systems in place so less depends on the owner. The show shares practical lessons on becoming known, attracting the right opportunities and staying in touch until clients are ready.
More about Cameron →Go deeper with practical guides to the marketing and sales work covered in the podcast.
