Contractor Scale

First-party research

State of Home Builder Demand

Annual benchmarks establish the durable trend. Monthly issues explain what moved, what buyers asked and where marketing or sales follow-up broke down.

Latest annual benchmark

Home Builder Marketing & Sales Benchmark Report 2026

By the end of August, the 2026 cohort had already recorded 8,665 home builder enquiries—304 more than the whole of 2025.

Reporting period: 1 January–31 August 2026

Read the 2026 benchmark

8,665

home builder enquiries

58

active client accounts

79.6%

source coverage

Annual series

Stable pages for year-level evidence

Monthly archive

Deeper issue-level analysis

Monthly reports are published when the data supports a useful finding. We do not manufacture backdated issues just to fill an archive.

August 2026

State of Home Builder Demand

779 Australia and New Zealand leads, 527 client-to-lead calls and 40 validated homeowner-question signals.

Read issue

How to use the series

One hub, two levels of evidence

Start with the annual benchmark

Use the 2025 and 2026 pages for the durable headline, methodology and year-level comparisons.

Open monthly issues for context

Use monthly reports for channel mix, follow-up, buyer language and actions tied to a defined window.

Respect the denominator

These are first-party client-cohort benchmarks. They identify direction and operating gaps; they are not a market census.