Contractor Scale

Builder Growth Plans

Know the investment range before the sales call.

Contractor Scale is not a cheap lead package or a generic agency retainer. We install a Growth System for custom builders and remodelers who need better enquiries, better follow-up, and a clearer path from enquiry to signed work.

The usual path is simple: start with the $500 Project Pipeline Roadmap, then move into Growth or Scale only if the commercial case supports it.

Start With a RoadmapBook a Fit Call

Typical investment

Roadmap

Checkout shows active currency

$500 one-time
Growth Plan

Local currency where supported

From $2,500/month
Scale Plan

Local currency where supported

From $5,000/month

Ad spend is separate. Setup fees may apply. Final scope is recommended after diagnosis, not chosen from a menu.

The buying logic

These are implementation depths, not random package tiers.

Some builders need the core system installed: demand, response, tracking, follow-up, and reporting. Others have enough market opportunity to justify the deeper work: SEO, content, nurture, retargeting, sales assets, and long-term position.

You do not need to choose the right plan before speaking with us.

The Roadmap shows which level of implementation makes commercial sense based on your website, territory, project values, current lead flow, capacity, and follow-up process.

Which path sounds like you?

Use this to self-qualify, not self-diagnose.

The Roadmap still makes the final recommendation. This section just helps you understand the range before the call.

Roadmap

I do not know what is actually broken.

Start with the Roadmap. It separates a traffic problem from a trust, follow-up, positioning, or system problem.

Growth Plan

I need better enquiries and cleaner follow-up now.

Growth is usually enough when the main job is getting the core lead-to-sale system installed and measured.

Scale Plan

I want the full engine and stronger market position.

Scale makes more sense when the opportunity justifies SEO, content, nurture, retargeting, sales assets, and deeper optimisation.

Plans

Start with diagnosis. Implement only what the opportunity justifies.

Diagnose first

Project Pipeline Roadmap

$500 one-time

Checkout shows the active payment currency before purchase.

For builders who want clarity before committing to a managed marketing system.

Best for

You are not sure whether the real problem is traffic, trust, follow-up, positioning, or the overall system.

What it fixes

  • Unclear marketing bottlenecks
  • Guessing which channel should come first
  • Spending before the business case is clear

Typical work

  • Website, market, messaging, and lead-flow review
  • 90-day priority plan
  • Implementation recommendation

Start here if you want the diagnosis before the build.

Start With a Roadmap
Core install

Growth Plan

From $2,500/month

Local currency where supported, plus ad spend.

For builders who need the core lead-to-sale system working before they scale harder.

Best for

You have a decent business, but enquiries are inconsistent, follow-up is loose, and your marketing is not turning enough attention into serious conversations.

What it fixes

  • Lead flow that depends too much on referrals
  • Ads, forms, tracking, and follow-up working in separate pieces
  • Too much manual chasing after every enquiry

Typical work

  • Campaign and landing-page direction
  • CRM, pipeline, tracking, and follow-up structure
  • Reporting and monthly optimisation around lead quality

Best when the immediate job is to tighten demand, response, and follow-up without overbuilding the machine.

Start With a Roadmap
Full Growth System

Scale Plan

From $5,000/month

Local currency where supported, plus ad spend.

For builders who want the core system plus long-term market position, nurture, and compounding visibility.

Best for

You have the territory, project values, and capacity to justify a deeper system across demand, nurture, conversion, SEO, content, and sales assets.

What it fixes

  • Relying only on short-term ads or referrals
  • Good-fit prospects going cold during a long sales cycle
  • Competitors looking more established online than they are

Typical work

  • Everything in Growth, with deeper strategy and optimisation
  • SEO, retargeting, nurture, and content direction
  • Sales assets, reporting, and market-position work

Best when the goal is not just more enquiries now, but becoming the better-known choice in your market.

Start With a Roadmap

Why builders invest

The point is not a cheaper lead package. It is a better business case.

Pricing only makes sense when the system can connect attention to real project conversations, paid prelims, and signed work.

“Website launched & got a new lead that same day. The same lead is also paying for my first preliminary budget.”

Florin Barbu — Builder

$3,800 ad spend → $2.5M in house & land packages sold

Campaign result — Cameron Diack

“It's the full package — website, Google, and a CRM so leads are managed properly. That side of it is going to be huge for how we run things.”

Tom Connor — Connor James

See builder case studies

Compare the levels

The difference is depth, not a longer checklist.

Growth gets the core lead-to-sale system working. Scale adds the long-cycle pieces that help a builder stay visible, remembered, and better positioned while homeowners research.

Primary job
Roadmap: Diagnose the right path
Growth: Install the core lead-to-sale system
Scale: Build the full Growth System
Best-fit problem
Roadmap: Unclear bottleneck
Growth: Inconsistent enquiries and loose follow-up
Scale: Need for demand plus long-cycle nurture and market position
Time horizon
Roadmap: Decision clarity
Growth: Near-term system repair
Scale: Near-term system plus long-term compounding
Typical focus
Roadmap: Website, market, positioning, follow-up, and priority order
Growth: Campaigns, landing routes, CRM, tracking, follow-up, reporting
Scale: Growth Plan plus SEO, content, retargeting, nurture, sales assets
How to choose
Roadmap: Buy the diagnostic
Growth: Recommended after Roadmap if the core system is enough
Scale: Recommended after Roadmap if the commercial opportunity supports it

How we recommend a plan

The Roadmap comes before the prescription.

We do not ask you to pick a package from a pricing table. We look at the opportunity, the current system, and the bottleneck first.

1Fit call
2Project Pipeline Roadmap
3Commercial recommendation
4Growth or Scale buildout if the business case supports it

Investment notes

Clear ranges. No hidden assumptions.

Pricing ranges are shown as typical local-currency ranges. We usually bill clients in their local currency where supported.
Ad spend is separate.
Setup fees may apply depending on what needs to be built or repaired.
Major website rebuilds, video, photography, and deeper creative assets may be scoped separately.
Final scope depends on current assets, territory, project values, capacity, and bottlenecks.
GST or tax treatment, ad spend, setup fees, and payment terms are confirmed before work starts.

FAQ

Pricing questions before the call.

Why publish pricing ranges?+

Because serious builders should know the typical investment before spending time on a call. The exact recommendation still depends on the Roadmap or fit call.

Do I need to choose Growth or Scale before speaking with you?+

No. You do not need to diagnose yourself. The Roadmap is designed to show which level of implementation makes commercial sense.

Can I buy only the Roadmap?+

Yes. The Roadmap is useful even if you implement it yourself or give it to your current provider.

What is the practical difference between Growth and Scale?+

Growth focuses on getting the core lead-to-sale system working. Scale adds the deeper market-position work: SEO, content, nurture, retargeting, sales assets, and broader optimisation.

Is ad spend included?+

No. Ad spend is separate because it depends on market size, goals, current demand, and how aggressively the system should be tested.

What currency do you bill in?+

We usually bill in the client's local currency where supported. Pricing ranges on this page are typical local-currency ranges, not USD-only pricing. Taxes, ad spend, setup fees, and payment terms are confirmed before work starts.

Is there a setup fee?+

Setup fees may apply depending on what needs to be built or repaired before ongoing implementation makes sense.

Do you work with multiple builders in the same area?+

We review territory fit before implementation. The goal is to avoid building the same Growth System for direct local competitors.

Best first step

Start with the $500 Project Pipeline Roadmap.

Then choose the implementation level that actually fits the opportunity.

Start With a Roadmap