Contractor Scale

For established custom-home builders and renovators

Win better projects. Build a business that relies less on you.

We manage your marketing, enquiry response and sales follow-up to help turn the right opportunities into profitable work. Scale adds the long-term marketing and agreed business workflows that take recurring work off your plate.

Start the Growth AssessmentCompare the plans
  • Two managed plans.
  • A 12-month initial commitment.
  • A clear scope before you sign.

Plan 01

Growth

From $2,500/month

NZD / AUD starting fees, excluding tax and ad spend. Other markets below.

Build a healthier pipeline. Turn the right enquiries into work.

For established builders whose immediate problem is inconsistent enquiries, slow response or opportunities that never reach a proper sales conversation.

  • One paid advertising platform, with a campaign landing page or agreed website improvements.
  • Human lead calling, qualification and appointment booking during the agreed business-day coverage.
  • CRM, tracking and short-cycle enquiry follow-up.
  • Paid-planning scripts, a branded guide and sales coaching where a preliminary planning step fits your work.
  • Builder Brain access: ask questions about your connected business information.
  • Monthly performance review and a formal month-three checkpoint.

Hiring in-house?

Indicative NZ salaries per month

  • Marketer$7,500
  • Sales support$6,700

Salary examples only. Our plan covers agreed work, not full-time staff.

Start the Growth Assessment

Plan 02

Scale

From $5,000/month

NZD / AUD starting fees, excluding tax and ad spend. Other markets below.

Become the preferred builder. Reduce the work that depends on you.

For builders ready to invest in a stronger market position, nurture future projects and take recurring work off the owner's plate.

  • Everything in Growth, including the caller and Builder Brain.
  • SEO, project-led content, Google Business Profile work and review generation.
  • Long-term education and nurture for homeowners with a 6–24-month decision cycle.
  • Multi-platform advertising, retargeting and referral or partner programmes.
  • An owner brief from your connected information, followed by selected business workflows installed, monitored and maintained.
  • Quarterly strategy reviews, with each new workflow agreed and proved before expanding.

Hiring in-house?

Indicative NZ salaries per month

  • Marketer$7,500
  • Sales support$6,700
  • Office manager$7,500

Salary examples only. Our plan covers agreed work, not full-time staff.

Start the Growth Assessment

The first 90 days

What the first 90 days look like

  1. 1

    First month: get set up

    Find where opportunities are being lost. Connect your information, build the campaign and agree how enquiries get answered and followed up. On Scale, prepare and check your first owner brief.

  2. 2

    Month two: improve

    Review real enquiries and calls. Improve targeting, qualification and follow-up. On Scale, build the longer-term content and follow-up programme and test your first agreed workflow.

  3. 3

    Month three: review

    Look at what went live, which leads were reached, appointments booked and progress towards paid planning or signed work. Agree what to improve next.

The delivery schedule is agreed around your access, assets and approvals. Appointments, paid planning and signed contracts are measured outcomes, not guaranteed milestones.

See what working together looks like

Proof

See the work behind the promise

J & J Custom Homes reported five paid preliminary consultations in fourteen days. Read the case study for the campaign, sales process and result in context.

Read the J & J case study

An individual client result, not a forecast for your business.

Optional first step

Need the diagnosis first?

The $500 Project Pipeline Roadmap is a standalone review with a written 90-day priority plan. We recommend it when a deeper diagnosis will help you decide. It is optional, and credited into month one if you proceed.

What the Roadmap includes

Q&A

Before you commit

Start the Growth Assessment
01Do I need to choose a plan before speaking with you?

No. Start with the Growth Assessment. We consider your pipeline, project economics, capacity and current constraint before recommending a plan. Revenue is a guide, not an automatic upgrade rule.

02Is the caller included?

Yes, human lead calling is included in both new Growth and Scale plans. We agree which enquiries are covered, the business-day response window, qualification criteria and booking handoff. Your team still leads the expert conversations, prepares the planning agreement and closes the building contract.

03What is the difference between the Brain and managed workflows?

The Brain helps you ask questions and prepare work using your connected information. Growth includes that assistance. Scale adds recurring work we install and maintain, starting with an owner brief and then agreed workflows such as receivables reporting or timesheet reminders. Your team retains approvals and commercial decisions.

04What is the contract term?

New Growth and Scale engagements have a 12-month initial term, with monthly reporting and a formal month-three progress review. The review checks delivery, pipeline movement and the next priorities; it is not an automatic cancellation option. Renewal, notice, early termination and any specifically agreed guarantee are set out in your signed agreement. Existing clients retain their signed terms.

05Why 12 months?

Homeowners can take months to choose their builder. We need time to get your marketing and follow-up running, improve them using real enquiries and stay in touch while people decide. You receive monthly reporting and a month-three progress review, so you can see what is being done and what needs to improve. We do not guarantee when a building contract will sign.

06What else do I pay for?

Advertising spend is separate and paid to the platforms. Any setup work, major website rebuild, design assets, additional seats, bespoke development or separately chargeable AI usage is itemised before you commit. Your proposal states the currency, tax, billing and scope.

07What currency are the prices in?

Starting monthly fees are NZ$2,500 for Growth and NZ$5,000 for Scale in New Zealand, and A$2,500 / A$5,000 in Australia, excluding applicable tax. US starting fees are US$1,500 / US$3,000. We confirm the currency and full investment for your market in the proposal.

08Do I have to buy the $500 Roadmap first?

No. The fit conversation comes first. If a deeper diagnosis is useful before implementation, we can recommend the $500 Project Pipeline Roadmap: a scoped review and a written 90-day priority plan. It can stand alone, and its fee is credited into month one if you proceed with a managed plan.

09Why does the monthly fee continue after setup?

Setup gets the system running. The monthly work includes campaign management, lead calling, follow-up, reporting and improvements. Scale also includes ongoing content, nurture and maintenance of the agreed workflows. The recurring fee pays for operating the system as your business and market change.