Contractor Scale

Case studies

Builder case studies

One headline proof angle per story — sell-out, remodel revenue, site conversion, packages sold, or paid prelims. Screenshots are exactly as supplied (Ads Manager, email on file); figures are not third-party audited.

  • 05

    New Zealand

  • 02

    Australia

  • 01

    Canada

  • 02

    United States

JRA Construction — Auckland townhouse demand campaign

JRA Construction · Auckland

Auckland townhouse project: demand that matched a multi-unit sell-down

JRA needed buyers for a tight eight-unit programme — not tyre-kickers. Four Meta lead-generation angles (General, Young Pros, Investors, Growing Families) produced 287 form leads at about $4,424 spend. When every property in the development was under contract, the client asked to pull the ads.

Units — all under contract
Lead form results
Total Meta spend
Blended cost per lead
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Davies Building — Contractor Scale build markets (Australia)

Davies Building · Brisbane

Brisbane remodels: search intent into two solid contracts — not quote fodder

Google Ads reached homeowners already looking to remodel in Brisbane. Two solid projects advanced from that demand. Poor-fit enquiries were ruled out fast rather than chased.

Projects contracted
Combined project value
Primary channel
Google Ads
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Ambient’s live website, captured 23 September 2026. Website design and build by Contractor Scale.

Ambient — Sustainable Living · Perth

Two signed design contracts in one week. Nine homes moving towards construction.

Ambient Sustainable Living started with a new brand in Perth. We built its identity, website and marketing foundations, then helped connect demand to a usable sales process. By September 2026, Holger reported two new Phase 1 design agreements signed in one week and nine homes moving towards construction.

Homes moving towards construction
Signed Phase 1 agreements
Building contracts expected next
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Chris De Lury Builders — client interview

Chris De Lury Builders · Christchurch

Christchurch: Google demand into a signed custom build

South Island buyers often research longer before they contact anyone. The goal was not more forms — it was a buyer ready to commit. The campaign path led to a signed build from search-led interest.

Outcome
Signed custom build
Channel
Google Ads
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On-site and outdoor proof — Diack Homes campaign.

Diack Homes

Meta-led attention that closed two house-and-land packages

With sections ready to move, the risk is quiet weekends, not lack of product. Creative and targeting reached buyers already thinking about land and build, and two packages sold from that activity.

Packages sold
Primary channel
Meta (Facebook / Instagram)
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North elevation, facing driveway — design development render.

Lane @ O'Brien Contracting

Canada: from first search to a committed garage build

Lane needed a contained project to prove the system in a new geography. The path ran from first touch through qualification to a sold garage project — the kind of early win that trains the whole funnel. The north elevation shows the calibre of the build.

Project
Custom garage / workshop — multi-bay
Market
Canada
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J & J's 2025 sales pipeline (USD): ~$5.77M signed at Won, ~$32M qualified behind it, ~$154M of new leads still being worked. 2026 closings draw from the same funnel.

J & J Custom Homes · Georgia

~$150k margin on a ~$650k contract from ~$3,800 ad spend — and five paid prelims in two weeks

Packaging the prelim offer and tightening marketing-to-sales handoffs stopped the team burning time on free-advice enquiries. Five paid consults sold in a fortnight, with the same paid push supporting a major contract. The prelim sprint was one chapter — the broader arc is a custom builder who moved from ~$2.1M to ~$5.75M USD year on year, with ~$10M in their sights for 2026.

Ad spend
Contract value
Margin
Paid prelims sold
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Mace Custom Homes — Contractor Scale build markets (United States)

Mace Custom Homes · Texas

Mace Custom Homes: a year of work booked in four months

Joel was new to structured marketing and comparing options. The Growth System's roadmap — demand to response to conversion explained in plain sequence — was what made the decision. Four months later the forward order book was full.

Pipeline result
Time to achieve
Market
Texas, USA
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Account review session on file — Marlborough Building Services, Jan 2025.

Marlborough Building Services · Marlborough

Marlborough Building Services: a professional website that worked — after one that didn't

Sam needed an online presence and had already tried another company with no result. The Contractor Scale build was fast, professional, and set up to convert. By the January account review, the foundation was in place and the conversation had moved to demand.

Outcome
Professional site live
Previous provider
Failed to deliver
Status
Foundation built — demand next
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Marketing session on file — Connor James, Jul 2025.

Connor James · Dunedin

Same reach as $8k/month traditional media — for ~$100 with a digital strategy

Tom was committed to ~$8k a month in traditional media spend with nothing to show for it in the CRM. Switching to a digital-first approach delivered comparable eyeballs on Connor James for roughly $100, and introduced tracking across the whole spend.

Previous media spend
Digital equivalent cost
Key shift
Full spend tracking live
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For more screenshots, videos, and social proof in bulk, see client results and reviews.