Builder case studies
One headline proof angle per story — sell-out, remodel revenue, site conversion, packages sold, or paid prelims. Screenshots are exactly as supplied (Ads Manager, email on file); figures are not third-party audited.
For more screenshots, videos, and social proof in bulk, see client results and reviews.
JRA Construction · Auckland
Auckland townhouse project: demand that matched a multi-unit sell-down
JRA needed buyers for a tight eight-unit programme — not tyre-kickers. Four Meta lead-generation angles (General, Young Pros, Investors, Growing Families) produced 287 form leads at about $4,424 spend. When every property in the development was under contract, the client asked to pull the ads.
- Units — all under contract
- 8
- Lead form results
- 287
- Total Meta spend
- $4,424
- Blended cost per lead
- ~$15.41
Davies Building · Brisbane
Brisbane remodels: search intent into two solid contracts — not quote fodder
Google Ads reached homeowners already looking to remodel in Brisbane. Two solid projects advanced from that demand. Poor-fit enquiries were ruled out fast rather than chased.
- Projects contracted
- 2 major remodels
- Combined project value
- ~$1.2M
- Primary channel
- Google Ads
Ambient — Sustainable Living · Perth
Perth: new brand for high-performance homes, then demand at a low single-digit CPL
Ambient builds high-performance, low-energy custom homes in a niche where buyers evaluate hard before they contact anyone. The work started with positioning and a site that matched that scrutiny, then layered paid demand on top. Early CPL landed around $5 AUD.
- Cost per lead (early window)
- ~$5 AUD
- Deliverables
- Brand, site, paid demand
- Niche
- High-performance / low-energy custom homes
Chris De Lury Builders · Christchurch
Christchurch: Google demand into a signed custom build
South Island buyers often research longer before they contact anyone. The goal was not more forms — it was a buyer ready to commit. The campaign path led to a signed build from search-led interest.
- Outcome
- Signed custom build
- Channel
- Google Ads
Diack Homes
Meta-led attention that closed two house-and-land packages
With sections ready to move, the risk is quiet weekends, not lack of product. Creative and targeting reached buyers already thinking about land and build, and two packages sold from that activity.
- Packages sold
- 2 house-and-land
- Primary channel
- Meta (Facebook / Instagram)
Lane @ O'Brien Contracting
Canada: from first search to a committed garage build
Lane needed a contained project to prove the system in a new geography. The path ran from first touch through qualification to a sold garage project — the kind of early win that trains the whole funnel. The north elevation shows the calibre of the build.
- Project
- Custom garage / workshop — multi-bay
- Market
- Canada
J & J Custom Homes · Georgia
~$150k margin on a ~$650k contract from ~$3,800 ad spend — and five paid prelims in two weeks
Packaging the prelim offer and tightening marketing-to-sales handoffs stopped the team burning time on free-advice enquiries. Five paid consults sold in a fortnight, with the same paid push supporting a major contract. The prelim sprint was one chapter — the broader arc is a custom builder who moved from ~$2.1M to ~$5.75M USD year on year, with ~$10M in their sights for 2026.
- Ad spend
- ~$3,800
- Contract value
- ~$650k
- Margin
- ~23% (~$150k)
- Paid prelims sold
- 5 in 14 days
Mace Custom Homes · Texas
Mace Custom Homes: a year of work booked in four months
Joel was new to structured marketing and comparing options. The Growth System's roadmap — demand to response to conversion explained in plain sequence — was what made the decision. Four months later the forward order book was full.
- Pipeline result
- ~1 year of work booked
- Time to achieve
- ~4 months
- Market
- Texas, USA
Marlborough Building Services · Marlborough
Marlborough Building Services: a professional website that worked — after one that didn't
Sam needed an online presence and had already tried another company with no result. The Contractor Scale build was fast, professional, and set up to convert. By the January account review, the foundation was in place and the conversation had moved to demand.
- Outcome
- Professional site live
- Previous provider
- Failed to deliver
- Status
- Foundation built — demand next
Connor James · Dunedin
Same reach as $8k/month traditional media — for ~$100 with a digital strategy
Tom was committed to ~$8k a month in traditional media spend with nothing to show for it in the CRM. Switching to a digital-first approach delivered comparable eyeballs on Connor James for roughly $100, and introduced tracking across the whole spend.
- Previous media spend
- ~$8,000 / month
- Digital equivalent cost
- ~$100
- Key shift
- Full spend tracking live