Summary
JRA needed buyers for a tight eight-unit programme — not tyre-kickers. Four Meta lead-generation angles (General, Young Pros, Investors, Growing Families) produced 287 form leads at about $4,424 spend. When every property in the development was under contract, the client asked to pull the ads.
- 01
Before
JRA was carrying a multi-unit outcome — every soft enquiry burns margin when the sales window is fixed. Referrals and scattergun boosts do not scale when you need volume with intent across a small pool of buyers.
- 02
What we changed
Tight geo and creative for the Auckland buyer, Meta lead-gen structured by buyer angle with budgets scaled to the volume lane, and response plus qualification so the team talked to people who could actually proceed on townhouse product.
- 03
After
Ads Manager showed 287 lead-form results against $4,424 spend. The client confirmed all eight properties were under contract and asked to turn the campaigns off. Screenshots are on this page.
In their words
“Just a heads up that all our properties for the development are under contract now, so you can probably pull those ads now.”
Proof on file
Click any image to enlarge it.
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