Auckland townhouse project: demand that matched a multi-unit sell-down
JRA Construction · Auckland · Meta lead-gen campaign through full development sell-out
Summary
JRA needed buyers for a tight eight-unit programme — not tyre-kickers. Four Meta lead-generation angles (General, Young Pros, Investors, Growing Families) produced 287 form leads at about $4,424 spend. When every property in the development was under contract, the client asked to pull the ads.
Numbers on the record
Figures from client confirmation, ad platform exports, or analytics — not independently audited.
- Units — all under contract: 8
- Lead form results: 287
- Total Meta spend: $4,424
- Blended cost per lead: ~$15.41
Before
JRA was carrying a multi-unit outcome — every soft enquiry burns margin when the sales window is fixed. Referrals and scattergun boosts do not scale when you need volume with intent across a small pool of buyers.
What we changed
Tight geo and creative for the Auckland buyer, Meta lead-gen structured by buyer angle with budgets scaled to the volume lane, and response plus qualification so the team talked to people who could actually proceed on townhouse product.
After
Ads Manager showed 287 lead-form results against $4,424 spend. The client confirmed all eight properties were under contract and asked to turn the campaigns off. Screenshots are on this page.
In their words
Just a heads up that all our properties for the development are under contract now, so you can probably pull those ads now.
— JRA Construction, Client email on file
Proof on file
