Case study · United States

Mace Custom Homes: a year of work booked in four months

Mace Custom Homes · Texas · First four months on the system — Texas custom homes

Custom homes

Live homepage, macecustomhomes.com — captured 13 October 2026.

Numbers on the record

Pipeline result: ~1 year of work booked
Time to achieve: ~4 months
Market: Texas, USA

Figures from client confirmation, ad platform exports, or analytics — not independently audited.

Summary

Joel was new to structured marketing and comparing options. The Growth System's roadmap — demand to response to conversion explained in plain sequence — was what made the decision. Four months later the forward order book was full.

01
Before
New to structured marketing and evaluating options, including the Association of Professional Builders. The question was which path actually explained what would happen and why.
02
What we changed
A clear sequence — demand, response, conversion — with guidance through the early stage so the system was running before the owner had to rely on it alone.
03
After
Forward order book filled for the year in roughly four months. The pipeline stopped being the constraint.

In their words

“The roadmap and guidance were what drew me in. I was pretty new at this and it was the clearest explanation of what was actually going to happen.”
Mace Custom Homes, Joel Mace

Client video on the way.

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Summary

Before

What we changed

After

In their words

More case studies

~$150k margin on a ~$650k contract from ~$3,800 ad spend — and five paid prelims in two weeks

Auckland townhouse project: demand that matched a multi-unit sell-down

Brisbane remodels: search intent into two solid contracts — not quote fodder

Want the same rhythm in your territory?