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Case study · Australia

Brisbane remodels: search intent into two solid contracts — not quote fodder

Davies Building · Brisbane · Google Ads campaign — Brisbane remodel market

  • Renovation

Numbers on the record

Projects contracted
2 major remodels
Combined project value
~$1.2M
Primary channel
Google Ads

Figures from client confirmation, ad platform exports, or analytics — not independently audited.

Summary

Google Ads reached homeowners already looking to remodel in Brisbane. Two solid projects advanced from that demand. Poor-fit enquiries were ruled out fast rather than chased.

  1. 01

    Before

    High-intent search was either not mined, or it fed straight into free quoting with people who would never respect the process.

  2. 02

    What we changed

    Google Ads structure around remodel intent, landing pages aligned to how Davies sells, and response plus sales choreography so paid consults replaced endless free specification.

  3. 03

    After

    Two remodel pathways advanced to contracted work. The disqualification of poor-fit enquiries was as important as the wins — the owner was not drowning in the wrong conversations.

Working in Australia? See how the full home builder marketing system for Australia connects demand, follow-up, and sales conversion.

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