Brisbane remodels: search intent into two solid contracts — not quote fodder
Davies Building · Brisbane · Google Ads campaign — Brisbane remodel market
Summary
Google Ads reached homeowners already looking to remodel in Brisbane. Two solid projects advanced from that demand. Poor-fit enquiries were ruled out fast rather than chased.
Numbers on the record
Figures from client confirmation, ad platform exports, or analytics — not independently audited.
- Projects contracted: 2 major remodels
- Combined project value: ~$1.2M
- Primary channel: Google Ads
Before
High-intent search was either not mined, or it fed straight into free quoting with people who would never respect the process.
What we changed
Google Ads structure around remodel intent, landing pages aligned to how Davies sells, and response plus sales choreography so paid consults replaced endless free specification.
After
Two remodel pathways advanced to contracted work. The disqualification of poor-fit enquiries was as important as the wins — the owner was not drowning in the wrong conversations.