Christchurch: Google demand into a signed custom build
Chris De Lury Builders · Christchurch · Google Ads campaign — Christchurch custom build market
Summary
South Island buyers often research longer before they contact anyone. The goal was not more forms — it was a buyer ready to commit. The campaign path led to a signed build from search-led interest.
Numbers on the record
Figures from client confirmation, ad platform exports, or analytics — not independently audited.
- Outcome: Signed custom build
- Channel: Google Ads
Before
Good reputation locally, but search-led buyers were not landing in a single system — so wins depended on referral timing rather than a repeatable path.
What we changed
Search structure for custom-build intent across Christchurch, pages that matched the offer, and follow-up that treated a serious enquiry like a project rather than a brochure request.
After
Signed work off Google-led demand — proof that demand, response, and conversion were connected end to end.