Summary
With sections ready to move, the risk is quiet weekends, not lack of product. Creative and targeting reached buyers already thinking about land and build, and two packages sold from that activity.
- 01
Before
House-and-land only converts when attention and trust land at the same time — otherwise sections sit while interest leaks to easier options.
- 02
What we changed
Meta creative built for the land-and-build decision, tight follow-up so enquiries did not go cold, and sales assets that supported the onsite experience.
To plan the offer, ad and enquiry response for your own campaign, read the Facebook ads walkthrough for builders. It explains the setup and review process; this campaign result is not a promise of the same outcome.
- 03
After
Two packages sold from the Meta-led path. A clean proof point for developers with titled product and a sales window to fill.
Proof on file
Click any image to enlarge it.
Video
Working in New Zealand? See how the full home builder marketing system for New Zealand connects demand, follow-up, and sales conversion.
