Meta-led attention that closed two house-and-land packages
Diack Homes · Meta advertising campaign — house and land sell-down
Summary
With sections ready to move, the risk is quiet weekends, not lack of product. Creative and targeting reached buyers already thinking about land and build, and two packages sold from that activity.
Numbers on the record
Figures from client confirmation, ad platform exports, or analytics — not independently audited.
- Packages sold: 2 house-and-land
- Primary channel: Meta (Facebook / Instagram)
Before
House-and-land only converts when attention and trust land at the same time — otherwise sections sit while interest leaks to easier options.
What we changed
Meta creative built for the land-and-build decision, tight follow-up so enquiries did not go cold, and sales assets that supported the onsite experience.
After
Two packages sold from the Meta-led path. A clean proof point for developers with titled product and a sales window to fill.
