Summary
Tom was committed to ~$8k a month in traditional media spend with nothing to show for it in the CRM. Switching to a digital-first approach delivered comparable eyeballs on Connor James for roughly $100, and introduced tracking across the whole spend.
- 01
Before
Spending ~$8k a month on traditional media — with no way to connect that spend to an enquiry, a call, or a signed job.
- 02
What we changed
Moved the attention strategy to digital channels where the same reach cost a fraction of the price and every impression had a traceable path back to a response.
- 03
After
Comparable reach for ~$100 instead of ~$8,000. The more important shift: Tom can now see exactly what his spend is producing.
In their words
“I can now track what's coming back from my spend.”
Proof on file
Click any image to enlarge it.
Client video on the way.
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