Same reach as $8k/month traditional media — for ~$100 with a digital strategy
Connor James · Dunedin · Marketing engagement — Dunedin, New Zealand
Summary
Tom was committed to ~$8k a month in traditional media spend with nothing to show for it in the CRM. Switching to a digital-first approach delivered comparable eyeballs on Connor James for roughly $100, and introduced tracking across the whole spend.
Numbers on the record
Figures from client confirmation, ad platform exports, or analytics — not independently audited.
- Previous media spend: ~$8,000 / month
- Digital equivalent cost: ~$100
- Key shift: Full spend tracking live
Before
Spending ~$8k a month on traditional media — with no way to connect that spend to an enquiry, a call, or a signed job.
What we changed
Moved the attention strategy to digital channels where the same reach cost a fraction of the price and every impression had a traceable path back to a response.
After
Comparable reach for ~$100 instead of ~$8,000. The more important shift: Tom can now see exactly what his spend is producing.
In their words
I can now track what's coming back from my spend.
— Connor James, Tom Connor
A short client video for this story is on its way.