State of Home Builder Demand · 2025 annual benchmark
Home Builder Marketing & Sales Benchmark Report 2025
Contractor Scale recorded 8,361 home builder enquiries in 2025—75.6% more than in 2024—while the number of active client accounts more than doubled.
Reporting period: 1 January–31 December 2025 · Analysis by Cameron Upton
Evidence base
- 8,361
- home builder enquiries
- 48
- active client accounts
- 7,525
- contactable leads
- 697
- enquiries per covered month
Executive readout
What the headline number does—and does not—mean
The benchmark covers 8,361 home builder enquiries. Of those, 7,525 carried a phone number or email, giving builders a direct opportunity to respond and qualify the project.
The comparison is useful for understanding the scale and operating pace of Contractor Scale's client cohort. It is not a construction-market index: the mix and number of client accounts changed across the comparison period.
Home builder enquiries
8,361
697 per covered month
Client accounts
48
Active at some point in the period
Contactable
90.0%
7,525 carried phone or email
Reporting window
12 months
1 January–31 December 2025
Comparison
The measured enquiry cohort expanded sharply in 2025
2024 home builder enquiries
4,761
+75.6% in the reported cohort
The account cohort expanded from 20 active client accounts in 2024 to 48 in 2025, so this is growth in the Contractor Scale dataset—not a claim that the whole construction market grew by 75.6%.
Home builder enquiries by year
This is the growth of Contractor Scale's measured client cohort, not a market-wide demand index.
What the data says
Four decisions builders can make from the benchmark
01
The dataset became materially more useful
The measured enquiry cohort grew from 4,761 records in 2024 to 8,361 in 2025. That gives builders a stronger benchmark for understanding demand, while still requiring care around changes in the client mix.
02
Most retained records were contactable
7,525 leads carried a phone number or email address. That is 90.0% of the measured cohort and shows that most recorded enquiries gave builders a direct path to follow up.
03
Volume is only useful when it moves
A lead total is a starting point, not the outcome. Builders get more value from the benchmark when they connect enquiry volume to contact, qualification, appointments and committed next steps.
04
More volume did not remove the conversion problem
Lead generation is only the first stage. Builders still need clear ownership, fast human follow-up, qualification and a defined next step before enquiry volume can become pipeline.
Methodology and limits
A conservative count built to survive scrutiny
What the benchmark covers
The report analyses anonymised home builder enquiries recorded across Contractor Scale client accounts during the stated period. Results are reported in aggregate so the benchmark is useful without identifying individual people or businesses.
How to use the findings
Use the figures as a practical comparison point for marketing and sales decisions. They show patterns across Contractor Scale's measured client cohort, not the performance of every builder or the direction of the wider construction market.
- This is Contractor Scale first-party data, not a census of the Australian, New Zealand or United States construction markets.
- The active client cohort changed during the year, so total-volume growth must not be read as same-store market growth.
- Some earlier clients predate the HighLevel-to-Supabase mirror, making the historic series a documented floor rather than a complete lifetime total.
- Contactable means a record carried a phone number or email address; it does not mean the person replied, qualified or bought.
Cite this report
A stable source for media, research and AI answers
Contractor Scale. “Home Builder Marketing & Sales Benchmark Report 2025.” Reporting period 1 January–31 December 2025. https://contractorscale.com/reports/home-builder-demand-2025
Put the benchmark to work
Turn demand into a measurable lead-to-sale system
The report shows the scale and the gaps. The Home Builder Marketing Playbook explains how positioning, demand, follow-up and sales conversion work together.
Read the playbook