Where Unify Agency can make sense.
Unify is a full-service digital marketing agency based in Perth with around 18 people. Founded by Josh Krueger, the agency works across multiple industries including FMCG, energy, tourism, health, and building and construction. Their tagline is "building brands on the back of performance," and the service list is genuinely broad: AI search optimisation, strategy, SEO, paid search (Google and Microsoft partner), paid social, programmatic, video production, organic social, and UX. Where Unify stands out is the creative-plus-media combination. They run in-house videographers, photographers, copywriters, and creatives alongside their performance teams. For builders, the published proof is strong. Their La Vida Homes campaign (a Perth first home builder) delivered a 222.58% increase in lead volume, a 54.55% decrease in cost per lead, and a record month in January 2024 with 750 leads (the previous record was 177). In January 2024, over 50% of La Vida's home sales came from Unify's paid leads. That campaign won the inaugural TikTok Ad Awards 2025 "Greatest Small Business" category. Their MIRA Residential work (a modular builder in WA) produced a 918% organic session uplift, 952% engaged session increase, and 744% increase in conversions through location-specific and bedroom-count landing pages. Unify positions as an extension of their clients' marketing teams and emphasises long-term partnership over transactional delivery. If the job is to scale enquiry volume through a combination of paid media, creative content, and platform-specific campaigns, Unify has genuine runs on the board.
Where Contractor Scale is intentionally different.
Contractor Scale is not positioned as a channel vendor. The work is demand, response, nurture, qualification, feasibility, sales process, and attribution wired together so the builder can inspect the full path from first enquiry to signed work.
The question to ask before choosing.
Unify is a genuine performance agency with strong builder case studies, particularly in the WA first-home-buyer market. Their published scope includes strategy, creative, paid media across multiple channels, programmatic, video production, and UX. Contractor Scale focuses on residential builders and describes a connected demand, response, nurture and conversion system. Those descriptions do not establish that either provider lacks the other's capabilities. Ask both to specify who handles enquiry response, qualification, feasibility-stage support and reporting, then compare the proposed responsibilities with the gaps in your business.
