Jelly Digital vs Contractor Scale

Jelly Digital or Contractor Scale: which one actually fits your business?

A straight comparison for builders weighing their options. We'll name where Jelly Digital is the better choice, where Contractor Scale fits better, and how to tell which one matches your situation.

By Cameron Upton, founder of Contractor Scale

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Jelly Digital is usually better when...

•You want a portfolio-focused digital marketing strategy.
•You need brand and content that better reflects your quality of work.
•You are a builder looking for NZ-specific digital presentation help.

Contractor Scale is usually better when...

•You need the portfolio and positioning connected to qualification, nurture, and sales conversion.
•You want to know which enquiries become SQLs and projects.
•You want a Growth System rather than a portfolio-marketing program alone.

Where Jelly Digital can make sense.

Jelly Digital has a dedicated builder page for New Zealand trades businesses. Their offer is built around three pillars: Webflow websites, SEO/Google Ads/Meta Ads, and branding. They emphasise portfolio-first builder websites, LBP and credential display, quote request forms, local SEO, Google Ads for new builds/extensions/renovations, and practical trade-focused branding. Their public proof includes 50+ NZ trades businesses, 8+ new leads per week for trades clients, and builder testimonials around doubled business and consistent website leads.

Where Contractor Scale is intentionally different.

Contractor Scale is not positioned as a channel vendor. The work is demand, response, nurture, qualification, feasibility, sales process, and attribution wired together so the builder can inspect the full path from first enquiry to signed work.

The question to ask before choosing.

Jelly Digital is a strong fit for builders who need a better website, stronger trade brand, and local digital campaigns. Contractor Scale is the better fit when the goal is not just more enquiries, but better qualification, SQL visibility, nurture, feasibility, and project-fit conversion.

Side-by-side

The practical difference

Best-fit buyer

Jelly DigitalJelly Digital: You want a portfolio-focused digital marketing strategy.

Contractor ScaleYou need the portfolio and positioning connected to qualification, nurture, and sales conversion.

Primary priority

Jelly DigitalJelly Digital: You need brand and content that better reflects your quality of work.

Contractor ScaleYou want to know which enquiries become SQLs and projects.

Commercial objective

Jelly DigitalJelly Digital: You are a builder looking for NZ-specific digital presentation help.

Contractor ScaleYou want a Growth System rather than a portfolio-marketing program alone.

Decision lens

Jelly DigitalJelly Digital: Jelly Digital has a dedicated builder page for New Zealand trades businesses.

Contractor ScaleJelly Digital is a strong fit for builders who need a better website, stronger trade brand, and local digital campaigns. Contractor Scale i…

Questions worth asking before you choose

Is Contractor Scale a direct replacement for Jelly Digital?

Not always. If you only need a specific channel improved, a traditional agency may fit. If the bigger issue is the full path from enquiry to contract, Contractor Scale is the more direct comparison.

Why does Contractor Scale compare around systems instead of services?

Because builders often lose margin and momentum after the lead arrives. The system view includes demand, response, nurture, qualification, feasibility, and conversion.

Who is Contractor Scale best suited to?

Owner-led custom builders, design-build firms, and premium remodelers who want better project fit and a more inspectable pipeline.

Client proof

Builder case studies behind the comparison

If you are comparing providers, pressure-test with real outcomes — not promises. These case studies show how demand, response, qualification, and conversion perform in live builder markets.

Email from JRA confirming all properties in the development are under contract

JRA Construction · Auckland

Auckland townhouse project: demand that matched a multi-unit sell-down

JRA needed buyers for a tight eight-unit programme — not tyre-kickers. Four Meta lead-generation angles (General, Young Pros, Investors, Growing Families) produced 287 form leads at about $4,424 spend. When every property in the development was under contract, the client asked to pull the ads.

Units — all under contract: 8
Lead form results: 287
Total Meta spend: $4,424
Blended cost per lead: ~$15.41

Read case study

Davies Building — Contractor Scale build markets (Australia)

Davies Building · Brisbane

Brisbane remodels: search intent into two solid contracts — not quote fodder

Google Ads reached homeowners already looking to remodel in Brisbane. Two solid projects advanced from that demand. Poor-fit enquiries were ruled out fast rather than chased.

Projects contracted: 2 major remodels
Combined project value: ~$1.2M
Primary channel: Google Ads

Read case study

Ambient — Sustainable Living — Contractor Scale build markets (Australia)

Ambient — Sustainable Living · Perth

Perth: new brand for high-performance homes, then demand at a low single-digit CPL

Ambient builds high-performance, low-energy custom homes in a niche where buyers evaluate hard before they contact anyone. The work started with positioning and a site that matched that scrutiny, then layered paid demand on top. Early CPL landed around $5 AUD.

Cost per lead (early window): ~$5 AUD
Deliverables: Brand, site, paid demand
Niche: High-performance / low-energy custom homes

Read case study

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Want a straight answer on which path fits?

The growth audit maps where your pipeline is leaking now, what to fix first, and whether Contractor Scale is the right fit for your market.

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