Trying to Rank in Three Cities Is Why You're Ranking in None
A builder covering three cities on one website wasn't ranking for any of them. Narrowing the site to a single location took it from off page one to position five in a few months.
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Bring Numbers to the Meeting, Not a Feeling
Read article →The gap between a client meeting that builds trust and one that erodes it usually comes down to one thing: whether you showed up with real numbers or just a general sense of how things are going.
Why a New Facebook Ad Account Sends You Bad Leads First
Read article →If you've just started running Meta ads and the leads are junk, that's not proof the campaign is broken. It's the algorithm learning who your customer is.