Marketing For Remodelers: 7 Remodel Website Tips For 2023

Having a website is an essential part of marketing for remodelers in today’s world. It allows you to create an online presence and gain the trust of potential customers, so it’s important to make sure your site stands out from the crowd. Here are 7 website tips for remodelers in 2023 that will help your business attract more leads and generate more sales.

1. Embrace Video Content

Video content is becoming increasingly popular as a way to engage with viewers. You can create videos that showcase your projects, demonstrate product features, or even simply introduce yourself to potential customers. Be sure to upload these videos to your website, YouTube, and other social media platforms following a content syndication process.

2. Create an Engaging Homepage

Your homepage should be the foundation of your website, with the goal of enticing visitors to explore the rest of your pages. To keep people engaged, use eye-catching visuals, attention grabbing titles, and relevant content. Additionally, make sure your contact information is easy to find and your content is optimized for search engine results.

3. Display Updates & Announcements

Make sure to keep your website content up to date by displaying recent updates and announcements as posts or press releases. This can include new projects, services, or special offers. Showing off your accomplishments will help to establish your reputation as a trusted remodeler.

4. Build an Easy-to-Navigate Site

Nobody wants to waste their time trying to figure out how to find what they’re looking for. Make sure to design an intuitive website that makes it easy for visitors to quickly and easily find what they need. Use a conversion pathway near the top of your site to quickly direct people to the service they are looking for

5. Incorporate Reviews & Testimonials

Adding reviews and testimonials to your website will give potential customers an idea of the quality of your work and the experience they can expect. Be sure to feature both positive and negative comments, as this will show potential customers your transparency. Just make sure any reviews which have negative comments are replied to with an explanation

6. Optimize Images & Graphics

It’s important to optimize your images and graphics for both speed and aesthetics. High-quality visuals will make your website look more professional and inviting, while also helping to speed up load times (a major factor in SEO).

7. SEO Optimization

Search engine optimization (SEO) is an extremely important element of website building. Not only does it help your website rank higher in search engine results, but it also helps potential customers discover your website. Use keywords and phrases that are relevant to your remodeling business, and update your content regularly for optimal results.

By using these 7 website tips for remodelers in 2023, you’ll be well on your way to creating an effective website that will help your business stand out from the competition. Make sure to keep users in mind while designing and updating your website, and you’ll be sure to attract more leads and generate more sales.

Embrace Video Content for Remodelers

In today’s digital world, video content is seen as one of the most powerful tools to offer potential customers. Consumers now expect more from a website than just text and images, they want an interactive and engaging experience. As a remodeler, adding videos to your website can be a great way to show off your past projects, demonstrate your expertise and help potential customers understand what you do.

Video content allows you to quickly explain complex concepts, showcase your talents and skill set, and demonstrate to customers why they should choose you. Videos can also be used to highlight customer reviews, show off the quality of the work you do, or demonstrate the process of a project. Any customer browsing your site will likely be impressed if they come across any videos. This adds a touch of professionalism and can be incredibly helpful in obtaining new customers.

Videos can also be posted to social media channels, like Facebook and Instagram, which can potentially reach thousands of people. Social media posts featuring videos tend to grab more attention and can be used to spread awareness about your business and services. This ensures that potential customers have an easy way to learn about your services and become familiar with your brand before making a decision.

By embracing video content and exploring the possibilities it can bring to your website, you’ll be able to stand out from competitors and appeal to a wider audience. This will help increase your visibility and make you more memorable to potential customers.

Create an Engaging Homepage

As a remodeler, it is important to have a website that stands out from the rest. Having an engaging homepage (that converts eyeballs into leads) is essential for drawing in potential customers and demonstrating your credibility to existing clients.

When designing your homepage, you should focus on these key elements:

  • High-quality visuals: Use beautiful images of your projects or other relevant visuals to catch the viewer’s attention.
  • Content: Create content that is both informative and intriguing. The content should explain who you are and the services you offer, while also highlighting positive aspects of your business.
  • Call-to-action: Always include a call-to-action (CTA) button in the header that links to your contact form and also a click to call button. This allows viewers to easily get in touch with you.
  • Usability: Ensure that your website is easy to navigate and that it loads quickly. People’s attention spans are short, so if they can’t find what they need right away, they’ll move on.

Designing an engaging homepage is not a one-time task; it is an ongoing process. As you gain more insights about your audience’s needs and preferences, continue to make adjustments to your website to meet those needs. With a bit of time and effort, you can create a homepage that captures the attention of potential customers and helps convert them into lifelong clients!

Display Updates & Announcements

As a remodeler, you must stay on top of the latest industry trends, advancements and news regarding your business. A great way to keep your customers in the loop is by displaying updates and announcements on your website. This allows you to let visitors know about seasonal specials, new projects or services offered, and any other important news you would like to share.

You can display announcements as an easily accessible page on your menu, as well as with an attractive widget on your homepage. Be sure to also showcase your announcements on all relevant social media platforms, such as Facebook and Twitter. Additionally, you can link to them from articles and blog posts.

It’s important that your announcements are timely and up-to-date. Keeping your customers informed should be an ongoing process, so be sure to check back periodically and update your announcements as needed. This will give potential customers the confidence that your business is a credible source of up-to-date information.

You can also include calls-to-action in your announcements. If you have a special promotion or offer, make sure to include a direct link to the relevant pages. This makes it easier for customers to take advantage of your offers and encourages them to engage with your business.

Finally, make sure your announcements are user-friendly and easy to navigate. Choose a layout that is easy to read and navigate, and make sure the wording is clear and concise. Doing this will help ensure that your customers get the information they need quickly and accurately.

Build an Easy-to-Navigate Site

An effective website should be easy to navigate. This means creating a layout and design that allows visitors to quickly and easily access the information they need. In addition, it should also be visually pleasing, helping to create a positive user experience.

Including a navigation menu is the best way to make your website easy-to-navigate. This menu should be clear, organized and contain all the necessary sections and links. The navigation menu should always remain visible, no matter where on the website the user is located.

In addition to placing important links in the navigation menu, you can also include a search bar to help users find what they’re looking for more quickly. This should be placed in an easily visible location, such as the top of the home page.

You should also aim to reduce the number of clicks required for a user to get to the information they need. This involves keeping the navigation menu simple, implementing quick links and including call-to-action buttons.

Finally, make sure the page loading speed is fast. You can do this by optimizing images, compressing files, using a CDN and removing unnecessary scripts or plugins.

Creating a website that’s easy-to-navigate is essential for remodelers in the modern era. It helps create a positive user experience and ensures visitors can quickly and easily find the information they need.

Incorporate Reviews & Testimonials

Having reviews that are associated with your website is essential for customers when making a decision to invest in a remodeling company. Good reviews provide solid evidence that potential customers can trust to invest in you. It shows your work ethic and how professional you are. Reviews are powerful, but video testimonials are even better because they come from real people with emotion in their voice who have been satisfied with your work.

Testimonials provide your potential customers with the details about what the people liked about your service. It gives them the opportunity to get an insight into why your customers are happy with you. They can see exactly what made them enjoy their overall experience with you and that is a crucial detail which can help you build trust with potential customers.

When it comes to adding reviews and testimonials to your website, make sure to go all out. Have a section dedicated solely to reviews and testimonials which features a few of your very best customers. Potential customers will be more likely to trust a remodeler if they can read about other people’s experiences.

Additionally, you should also be actively asking your customers for reviews, because if they had a good experience, they’ll be more than willing to give you one. Once you have a few reviews and testimonials, you can incorporate them on your website, put them up on social media or use them in your email marketing. The more you have posted, the more likely potential customers will trust you.

Optimize Images & Graphics

Having high quality images and graphics on your website is essential for making a good impression on visitors. You want to appear professional, as well as draw their attention to the content you’re sharing. Here are some tips for optimizing your images & graphics:

  • Choose web-optimized images with low file sizes – this will ensure they don’t take too long to load and slow down your website.
  • Ensure all images have descriptive titles and alt text, so that search engines can understand them.
  • Make sure graphics are relevant to the content they accompany and relevant to your brand.
  • Incorporate graphics and visuals into the design of your website to make it more aesthetically pleasing.
  • DON’T use low quality images which look pixelated, remember your selling a dream home to someone and that is a visual task.
  • DON’T use irrelevant images, if you build custom homes, don’t add a picture of scaffolding to the page

Images and graphics are great tools for engaging visitors and adding an element of visual appeal to your website. By utilizing these tips to optimize your images and graphics, you can create an effective and visually appealing website for potential customers to explore.

SEO Optimization for Remodelers

Search engine optimization (SEO) is a key tool for remodelers to make sure their website stands out from the competition. If a website does not appear on the first page of search engine results, it is much less likely to get seen. SEO optimizes a website to make sure relevant content appears higher in search engine rankings.

Before implementing an SEO strategy, it is important to do keyword research to understand what words and phrases people are searching when they are looking for services like those offered by remodelers. This will help inform the optimization process. To begin optimizing, make sure that existing webpages contain the most relevant keywords. Additionally, make sure to include meta descriptions and image descriptions as these can enhance your site’s visibility.

When creating new webpages, make sure to give them unique titles and include relevant keywords. Additionally, including internal links throughout the website helps search engines find all the webpages of your site quickly. For example, link to a past project you have completed on the homepage so visitors can easily get more information.

Lastly, blogging is a great way to optimize a website as it can help keep your website fresh with new content. The more relevant content a website has, the more likely it is for search engines to pick it up. Also, make sure to include social media links throughout the website as this helps boost awareness of a website.

By following these steps, remodelers can help improve the visibility of their website and increase the chances of potential customers finding them. Optimizing a website through SEO is a great way to stay ahead of the competition and make sure your website stands out.


In this guide, we discussed 7 essential website tips for remodelers in 2023. This includes:

  • Embrace Video Content
  • Create an Engaging Homepage
  • Display Updates & Announcements
  • Build an Easy-to-Navigate Site
  • Incorporate Reviews & Testimonials
  • Optimize Images & Graphics
  • SEO Optimization

We also discussed why websites are so important for you as a remodeler in the modern era. We explored how having an online presence can help them reach a wider audience and stay competitive in today’s digital world.

With all these tips, remodelers can benefit by having a powerful website that reflects the value and quality of their services. A website is an efficient way to communicate with potential customers, as well as build brand recognition. In addition, having an optimized website will also help improve search engine rankings, thus increasing the visibility of the remodeling business.

To sum it up, websites are important for remodelers in the modern era, as it provides them with a platform to showcase their products, services, and qualifications. Incorporating the 7 website tips discussed in this guide can help you create an engaging and effective website that can help them reach their goals.

Websites are an essential part of modern day marketing for remodelers. Through integrating SEO optimization, images/graphics, and other engaging content onto a website, remodelers can reach potential customers and maintain existing relationships.

Incorporating video content on your website helps drive engagement, increasing the time spent on your site viewing multiple pieces of content. It is also an effective tool for communicating with potential clients.

The homepage of a remodeler’s website should provide efficient navigation, be highly engaging and paint a picture of the company. High quality images, attractive visuals, and a call-to-action are recommended.

Having an easily navigable website is essential in order to keep visitors from leaving after only a few seconds on the page. When a website is easy to navigate, people are more likely to explore and stay longer, leading to a higher chance of future conversions.

Reviews and testimonials help establish trust with customers and provide great marketing for your business. They build credibility and showcase success stories, which can bolster interest in your services.

Optimized images and graphics can help with search engine optimization (SEO) and your overall website speed. It also conveys professionalism, resulting in customer confidence that won’t be overlooked by most web visitors.

SEO optimization allows remodelers to rank higher in search engine results and target their ideal customer base. SEO directly impacts website traffic, which can lead to more conversions, more sales, and more leads.