Paid Advertising for Home Builders and Remodelers
Maximize your lead generation capabilities and catapult your business growth with our expertly designed paid advertising campaigns.
We know the home building industry. And we've been doing PPC for over 15 years. It's a lethal combination.
This guide is everything you'll need to get more clicks and generate more leads from your PPC advertising campaigns.
- Get an extreme advantage over competitors with Google Ads
- Spend less money & convert more visitors into quality leads
Benefits of Paid Advertising
- Immediate increase in targeted traffic to your website
- High-quality leads and enhanced conversion rates
- Data-driven results allowing for continued optimization
- Enhanced brand exposure and recognition
- Optimized ad spending for maximum ROI
- Streamlined audience targeting and re-targeting capabilities
- Higher customer engagement and interaction rates
- Insights into customer behavior and preferences
From choosing the right ad platforms to crafting compelling ad copy, from managing bids to laser-focused audience targeting,
we employ a comprehensive and step-by-step approach to your paid advertising strategy. Every advertising campaign is continuously monitored and optimized to ensure maximum performance and ROI.
What is PPC?
- Google Ads Pay-Per-Click campaigns
- Bing Ads Pay-Per-Click campaigns
- Facebook/Instagram Ad Campaigns
Let’s dive into how they can work for you.
Driving Quality Leads Through Paid Advertising
At Contractor Scale, we believe in complete transparency and accountability of results. Built on data and analytics, our advertising campaigns offer detailed insights into your ad performance, conversion rates, audience behavior, and more, enabling us to continually refine and optimize your campaign strategy.
Unlike other marketing initiatives, paid advertising offers quick, tangible results. Our primary focus is on designing and optimizing ad campaigns that are directed toward generating high-quality leads that convert, fast-tracking your business growth.
Frequently Asked Questions
When setting goals for your campaign, it is important to consider the different elements that need to be taken into account. These include identifying your target audience, understanding your budget and desired ROI, researching and choosing relevant keywords, and utilizing tools to help with the setup and tracking of your campaign.
Writing quality ads for your campaign involves crafting persuasive copy that will capture the attention of potential customers and encourage them to click through to your website. This can include incorporating a strong call to action, targeting your ad to a more specific audience, and using language that will induce a sense of urgency or intrigue.
The most important factor in optimizing your landing pages is ensuring that the content is relevant to what your customers are looking for. This can be done by making sure that your keywords are included in the headline and other keywords on the page; ensuring the design helps to direct visitors to the correct call to action; and A/B testing different versions of the page to see which performs better.
There are various key performance indicators (KPIs) that can be tracked in a successful campaign. These include cost per conversion, impressions, click-through rate, bounce rate, average click-cost, and overall return on investment (ROI)
While the size and complexity of your campaign will determine the required setup time, you can expect the process to take up to a few weeks. The time required for setup depends on factors such as keyword research, creating and testing landing pages, setting initial budgets, and monitoring progress.
It is not necessary to manage your campaign yourself – there are services available that can do this for you. These services can provide keyword research, ad copywriting, automated bidding, continuous optimization, and more – allowing you to free up your time and focus on other areas of your business.
The results of your campaign will vary depending on the various factors discussed in this guide, such as your audience, budget, strategy, and KPIs tracked. However, with the proper setup and management of your campaign, you can expect to see an increase in leads, website traffic, and conversions.
Want the Entire System?
This one system is how we scale successful Custom Home and Remodel contractors from busy & unprofitable to a thriving and stress-free business you can be proud of!
In the realm of home builders and remodelers, setting up an impactful paid advertising campaign is no small feat. But with us by your side, expect a thoughtfully executed, laser-focused advertising strategy that speaks directly to your target audience. By understanding your unique business goals, we help you showcase your offerings in front of the right people at the right time.
From choosing the right ad platforms to crafting compelling ad copy, from managing bids to laser-focused audience targeting, we employ a comprehensive and step-by-step approach to your paid advertising strategy. Every advertising campaign is continuously monitored and optimized to ensure maximum performance and ROI.
Benefits of Paid Advertising
- Immediate increase in targeted traffic to your website
- High-quality leads and enhanced conversion rates
- Data-driven results allowing for continued optimization
- Enhanced brand exposure and recognition
- Optimized ad spending for maximum ROI
- Streamlined audience targeting and re-targeting capabilities
- Higher customer engagement and interaction rates
- Insights into customer behavior and preferences
Driving Quality Leads Through Paid Advertising
At Contractor Scale, we believe in complete transparency and accountability of results. Built on data and analytics, our advertising campaigns offer detailed insights into your ad performance, conversion rates, audience behavior, and more, enabling us to continually refine and optimize your campaign strategy.
Unlike other marketing initiatives, paid advertising offers quick, tangible results. Our primary focus is on designing and optimizing ad campaigns that are directed toward generating high-quality leads that convert, fast-tracking your business growth.
PPC and Google Ads
Google Ads is an online advertising platform that allows businesses to display ads based on specific criteria to target customers. Pay-per-click (PPC) advertising is a type of online advertising, where advertisers only pay when someone clicks on their advertisement. This can be a great way for home builders and remodelers to reach potential customers and increase their customer base.
Using Google Ads & PPC for home builders and remodelers provides a number of benefits including: the ability to quickly and accurately target customers; an ROI-focused method of advertising that allows you to measure and track key performance indicators; and an effective way to increase traffic and conversions on your website.
Ready to take your home building or remodeling business to the next level? Contact us today to request a free consultation and learn more about how our paid advertising service can help you find more leads, boost your sales, and grow your business.
Don’t miss out on this opportunity to gain a competitive edge in your industry. Contact us now to get started!
Frequently Asked Questions
When setting goals for your campaign, it is important to consider the different elements that need to be taken into account. These include identifying your target audience, understanding your budget and desired ROI, researching and choosing relevant keywords, and utilizing tools to help with the setup and tracking of your campaign.
Writing quality ads for your campaign involves crafting persuasive copy that will capture the attention of potential customers and encourage them to click through to your website. This can include incorporating a strong call to action, targeting your ad to a more specific audience, and using language that will induce a sense of urgency or intrigue.
The most important factor in optimizing your landing pages is ensuring that the content is relevant to what your customers are looking for. This can be done by making sure that your keywords are included in the headline and other keywords on the page; ensuring the design helps to direct visitors to the correct call to action; and A/B testing different versions of the page to see which performs better.
There are various key performance indicators (KPIs) that can be tracked in a successful campaign. These include cost per conversion, impressions, click-through rate, bounce rate, average click-cost, and overall return on investment (ROI)
While the size and complexity of your campaign will determine the required setup time, you can expect the process to take up to a few weeks. The time required for setup depends on factors such as keyword research, creating and testing landing pages, setting initial budgets, and monitoring progress.
It is not necessary to manage your campaign yourself – there are services available that can do this for you. These services can provide keyword research, ad copywriting, automated bidding, continuous optimization, and more – allowing you to free up your time and focus on other areas of your business.
The results of your campaign will vary depending on the various factors discussed in this guide, such as your audience, budget, strategy, and KPIs tracked. However, with the proper setup and management of your campaign, you can expect to see an increase in leads, website traffic, and conversions.
Get A Free Strategy Call
Get your schedule full & phones ringing by partnering with the digital marketing experts that know your industry!
want the entire system?
This one system is how we scale successful Custom Home and Remodel contractors from busy & unprofitable to a thriving and stress-free business you can be proud of!