| Metric | Goal | Current |
|---|---|---|
| Annual Sales Goal | ||
| Enter Your Average Sale Value | ||
| Number of Projects You Need to Complete Each Year | ||
| Enter Your Conversion Rate (%) | ||
| Number of Qualified Leads You Require to Quote Annually | ||
| Number of Total Leads (Getting Rid of Crap) Double It | ||
| Monthly Leads Needed | ||
| Website Conversion Percentage | ||
| Total Advertising Spend | ||
| Total Marketing Budget (Monthly) | ||
| Cost per Client | ||
| Gross Margin (%) | ||
| Gross Profit | ||
| Return on Ad Spend (ROAS) |
