Best Way to Market a Contracting Business Online: A Comprehensive Guide

As a contracting business, it is important to have a strong online presence in order to attract potential clients and grow your business. With so many marketing strategies available, it can be overwhelming to decide which methods to invest in. In this article, we will explore the best ways to market your contracting business online and increase your visibility to potential clients.

One of the most effective ways to market your contracting business online is by investing in services that specialize in lead generation. Companies like Contractor Scale are known for their ability to connect construction companies with potential clients in their area. By utilizing these services, you can predictably generate leads and increase your chances of securing new business.

Another important aspect of online marketing for contracting businesses is having a modern and updated website. Your website should be easy to navigate, visually appealing, and provide all the necessary information that potential clients may be looking for. In addition, it is important to optimize your website for search engines so that it appears at the top of search results when potential clients search for contracting services in your area.

Website Design

One of the most important aspects of marketing a contracting business online is having an effective website. A well-designed website can help attract new customers and showcase your services and past projects. Here are some key elements to consider when designing your website:

Responsive Design

With more and more people accessing the internet on their mobile devices, having a website that is optimized for mobile is essential. Responsive design is a technique that allows your website to adapt to different screen sizes, ensuring that your website looks great on any device. This is important because if your website doesn’t display correctly on a mobile device, potential customers may leave your site and look for another contractor.

Fast Loading Speeds

Another important aspect of website design is ensuring that your website loads quickly. Slow loading speeds can be frustrating for users and can lead to a high bounce rate. This means that users leave your site without exploring it further. According to a study by Google, 53% of mobile site visitors will leave a page that takes longer than three seconds to load. To ensure that your website loads quickly, consider optimizing images, using a content delivery network, and minimizing the use of plugins and scripts.

By focusing on responsive design and fast loading speeds, you can create a website that not only looks great but also provides a great user experience. This can help attract new customers and showcase your business in the best possible light.

Search Engine Optimization

Search engine optimization (SEO) is the practice of optimizing your website to rank higher in search engine results pages (SERPs). With proper SEO, you can attract more organic traffic to your website, which can lead to more leads and sales for your contracting business.

Keyword Research

The first step in any SEO campaign is keyword research. Keyword research involves identifying the keywords and phrases that your target audience is searching for online. By targeting these keywords, you can optimize your website to rank for them and attract more relevant traffic to your site.

There are many tools available for keyword research, including Google Keyword Planner, SEMrush, and Ahrefs. These tools can help you identify the search volume, competition, and potential traffic for each keyword, allowing you to prioritize your SEO efforts.

On-Page Optimization

On-page optimization involves optimizing the content and structure of your website to make it more search engine friendly. This includes optimizing your website’s meta tags, headers, content, images, and internal linking structure.

When optimizing your website, it’s important to keep in mind the user experience. Your website should be easy to navigate, load quickly, and provide valuable content to your visitors. By providing a positive user experience, you can improve your website’s engagement metrics, which can also help improve your search engine rankings.

Off-Page Optimization

Off-page optimization involves optimizing your website’s external factors, such as backlinks and social media signals. Backlinks are links from other websites that point to your website, indicating to search engines that your website is authoritative and valuable. Social media signals, such as likes and shares, can also indicate to search engines that your website is popular and valuable.

When building backlinks, it’s important to focus on quality over quantity. High-quality backlinks from authoritative websites can have a significant impact on your search engine rankings, while low-quality backlinks can actually hurt your rankings.

Overall, SEO is a critical component of any online marketing strategy for contractors. By investing in SEO, you can attract more organic traffic to your website, improve your search engine rankings, and ultimately grow your business.

Google My Business

As a contracting business, having a strong online presence is crucial to attracting new customers. One of the best ways to improve your online visibility is by utilizing Google My Business. This free tool allows you to manage your business information across Google, including Search and Maps. By claiming and optimizing your Google My Business listing, you can provide potential customers with important information about your business, such as your hours of operation, phone number, and website. You can also add photos of your work and respond to customer reviews, which can help build trust and credibility with potential customers. To get started with Google My Business, simply create an account and verify your business information. Once your account is set up, you can edit your listing to ensure that all of your information is accurate and up-to-date. You can also add additional details, such as your service area and the types of services you offer. In addition to providing important information to potential customers, Google My Business can also help improve your search engine rankings. By optimizing your listing with relevant keywords and regularly posting updates, you can increase your visibility in local search results and attract more traffic to your website. Overall, Google My Business is an essential tool for any contracting business looking to improve their online presence and attract more customers. By taking the time to optimize your listing and regularly update your information, you can build trust with potential customers and improve your search engine rankings.

Social Media Marketing

At our contracting business, we have found that social media is one of the best ways to reach potential customers and grow our business. With over 3 billion people using social media, it’s no surprise that it has become such an important tool for small business owners.

One of the key benefits of social media is that it allows us to reach our target market faster. By posting photos and updates about our work, we can showcase our expertise and connect with potential customers who are interested in our services. We also use social media to share industry news, tips, and advice, which helps establish us as thought leaders in our field.

When it comes to social media, consistency is key. We make sure to post regularly and engage with our followers by responding to comments and messages. This helps build trust and credibility with our audience, which can lead to more business in the long run.

Another important aspect of social media marketing is targeting the right audience. We use tools like Facebook Ads to create targeted campaigns that reach people who are most likely to be interested in our services. By selecting specific demographics and interests, we can make sure our ads are seen by the right people.

Overall, social media is a powerful tool for marketing our contracting business online. By posting regularly, engaging with our audience, and targeting the right people, we have been able to grow our business and establish ourselves as leaders in our field.

Email Marketing

One of the most effective ways to reach out to potential clients and keep existing ones engaged is through email marketing. By sending regular newsletters, updates, and promotions to your email list, you can keep your contracting business top of mind and increase the chances of getting hired for new projects.

When it comes to email marketing, there are a few best practices to keep in mind:

  • Build a quality email list: Your email list should consist of people who have opted-in to receive emails from you. Avoid buying email lists or adding people who haven’t given permission to be contacted.
  • Segment your list: Divide your email list into different groups based on factors such as location, type of project, or stage of the buying process. This allows you to send targeted messages that are more relevant to each group.
  • Create engaging content: Your emails should be informative, helpful, and engaging. Include tips, advice, and case studies that showcase your expertise and provide value to your audience.
  • Include a clear call-to-action: Each email should have a clear call-to-action that encourages the reader to take the next step, whether it’s visiting your website, scheduling a consultation, or requesting a quote.

By following these email marketing best practices, you can build stronger relationships with your clients and increase the chances of getting hired for new projects.

Pay-Per-Click Advertising

Pay-Per-Click (PPC) advertising is a popular and effective way to generate leads, convert sales, and augment your brand recognition. With a PPC campaign for contractors, your construction company can automatically enjoy a top spot on Google’s search engine results page for a given keyword. PPC advertising allows you to place your ads in front of people who are actively searching for your services. You only pay when someone clicks on your ad, making it a cost-effective way to advertise your business. Additionally, PPC is the only marketing channel that provides such precise targeting options, allowing you to reach your ideal customers with ease. To get started with PPC advertising, you will need to create an account with a PPC platform such as Google Ads, Bing Ads, or Facebook Ads. From there, you can create your ad campaigns, set your budget, and choose your targeting options. When creating your ad campaigns, it’s important to choose the right keywords that your potential customers are searching for. You will also need to create compelling ad copy that entices people to click on your ad. It’s essential to have a clear call-to-action in your ad that directs people to your website or landing page. To ensure the success of your PPC campaign, it’s important to monitor your results regularly. You can use the tracking pixel provided by the PPC platform to measure engagement and costs. Based on the data, you can make adjustments to your campaign to optimize your results. Overall, PPC advertising is a powerful tool for contractors looking to market their business online. With the right strategy and execution, you can generate leads, convert sales, and grow your business.


Marketing a contracting business online can be a daunting task, but it is essential for success in today’s digital age. By implementing the strategies we have discussed in this article, we can increase our online visibility, generate more leads, and ultimately grow our business.

First and foremost, having a professional website is crucial. It is often the first impression potential customers will have of our business, so we need to make sure it accurately represents our brand and services. We should also focus on search engine optimization (SEO) to improve our website’s visibility on search engines like Google.

Social media can also be a powerful tool for reaching new customers and engaging with our existing ones. By regularly posting updates, sharing relevant content, and responding to comments and messages, we can build a strong online community and establish ourselves as industry experts.

Other effective online marketing strategies for contractors include email marketing, pay-per-click advertising, and video marketing. We should also consider partnering with lead generation services like Bluebook and iSqft to connect with potential clients in our area.

By taking a comprehensive and strategic approach to online marketing, we can differentiate ourselves from the competition and position ourselves for long-term success. Let’s put these strategies into action and watch our business grow!


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Cameron Upton

Founder of Contractor Scale, helping Home Builders & Remodelers get QUALIFIED & exclusive jobs, every month, booked in their calendar.

Online marketing since age 15 across various industries & before founding CS, spent 5 years business coaching across the US, UK, CA, AU & NZ

When he's not helping contractors, Cameron spends time exploring with his wife and 2 kids (and drinking a little too much espresso)